Eat Fresco

Redefining the grab-n-go grocery segment.

Eat Fresco provides never frozen, always fresh, heat-and-eat breakfast and dinner entrées with regionally-inspired recipes and unique flavors. Launched in 2015, Eat Fresco was initially available in independent grocery stores in the Tampa Bay region. They have since expanded into Publix stores and other grocers throughout the Southeastern U.S.

Scope

  • Visual Strategy
  • Identity
  • Packaging
  • Signage
  • Art Direction
  • Website Design
  • Motion

Identity & Packaging

With the name set, I worked to develop a distinctive identity that would display well on the product packaging and work to build brand equity.

Eat Fresco - Full Lineup

The Full Entrée Lineup

Eat Fresco

Not photoshopped!

Eat Fresco

The Logo

New Section

Something Something.

Credits