Eat Fresco
Redefining the grab-n-go grocery segment.
Eat Fresco provides never frozen, always fresh, heat-and-eat breakfast and dinner entrées with regionally-inspired recipes and unique flavors. Launched in 2015, Eat Fresco was initially available in independent grocery stores in the Tampa Bay region. They have since expanded into Publix stores and other grocers throughout the Southeastern U.S.
Scope
- Visual Strategy
- Identity
- Packaging
- Signage
- Art Direction
- Website Design
- Motion
Identity & Packaging
With the name set, I worked to develop a distinctive identity that would display well on the product packaging and work to build brand equity.

The Full Entrée Lineup

Not photoshopped!

The Logo
New Section
Something Something.
Website
Credits
- Web Development Fostermade
- Photography Nutmeg Imageworks